Insights into Gen-Z and Millennial audiences for niche film and TV streaming services
Unlike many sectors, film and TV streaming services experienced rapid growth in 2020. With little else to do in lockdown, more Brits paid for streaming services and watched for longer.
Twelve million Brits signed up to use a streaming service in the month after the UK’s first lockdown began. Within weeks, the average daily viewing time doubled to 71 minutes according to Ofcom.
One year on, we’ve surveyed 500 streaming service users aged 18 – 40 to find out what’s changed.
In our latest Audience Insights Report, we explore how the sector has changed and what it means for niche streaming services targeting British audiences. We share insights into new opportunities for streaming services to attract more subscribers, keep them for longer, and up-sell services in 2021.
Download Your Free Guide