Audience Segmentation

Analysing and segmenting your customer base is a smart way to find groups with common interests, values, and sources of influence. This is invaluable when developing campaigns, content and strategies to increase sales.

Audience Segmentation

Analysing and segmenting your customer base is a smart way to find groups with common interests, values, and sources of influence. This is invaluable when developing campaigns, content and strategies to increase sales.

We define and analyse customer groups so that campaigns can be targeted to specific audiences.

  • Increase engagement by ensuring that communications are highly relevant and grounded in a deep understanding of your target audience.
  • Maximise investment by using customer data to ensure that your content is promoted where specific audiences are most likely to see and click on it.
  • Support sales by identifying how to appeal to the interests, values and needs of particular audiences at important stages of the decision-making process.

We define and analyse customer groups so that campaigns can be targeted to specific audiences.

  • Increase engagement by ensuring that communications are highly relevant and grounded in a deep understanding of your target audience.
  • Maximise investment by using customer data to ensure that your content is promoted where specific audiences are most likely to see and click on it.
  • Support sales by identifying how to appeal to the interests, values and needs of particular audiences at important stages of the decision-making process.

We use a combination of social listening and machine learning tools to analyse and segment your target audience. We start by identifying your target audiences on social media and creating a bespoke audience panel.

We map connections between individuals to identify unique commonalities that link them together. By segmenting your audience in this way, we can pinpoint the most relevant channels, media, and influencers to target and engage each audience group.

Through analysing audience behaviour, we can help you to develop a more detailed view of your target audiences. We can provide insights into audience demographics and psychographics, including personality traits, values, and interests. This helps us to develop creative content and campaigns that resonate with prospective customers.

We use a combination of social listening and machine learning tools to analyse and segment your target audience. We start by identifying your target audiences on social media and creating a bespoke audience panel.

We map connections between individuals to identify unique commonalities that link them together. By segmenting your audience in this way, we can pinpoint the most relevant channels, media, and influencers to target and engage each audience group.

Through analysing audience behaviour, we can help you to develop a more detailed view of your target audiences. We can provide insights into audience demographics and psychographics, including personality traits, values, and interests. This helps us to develop creative content and campaigns that resonate with prospective customers.

FIND OUT MORE ABOUT OUR approach

Other Services

Other Services

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Buyer Personas

We profile your ideal customers so that campaigns are tailored to their unique needs and wants. Learn More.

Customer Journey Maps

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers. Learn More.

Messaging & Positioning

We help people understand what you’re selling and why they should buy from you. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Buyer Personas

We profile your ideal customers so that campaigns are tailored to their unique needs and wants. Learn More.

Customer Journey Maps

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers. Learn More.

Messaging & Positioning

We help people understand what you’re selling and why they should buy from you. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.