Audience Segmentation

Analysing and segmenting your customer base is a smart way to find groups with common interests, values, and sources of influence. This is invaluable when developing campaigns, content and strategies to increase sales.

Audience Segmentation

Analysing and segmenting your customer base is a smart way to find groups with common interests, values, and sources of influence. This is invaluable when developing campaigns, content and strategies to increase sales.

We help brands to understand and define priority customer groups so that campaigns can be targeted to specific audiences.

  • Increase engagement by ensuring that communications are highly relevant and grounded in a deep understanding of your target audience.
  • Maximise investment by using customer data to ensure that your content is promoted where specific audiences are most likely to see and click on it.
  • Support sales by identifying how to appeal to the interests, values and needs of particular audiences at important stages of the decision-making process.

We help brands to understand and define priority customer groups so that campaigns can be targeted to specific audiences.

  • Increase engagement by ensuring that communications are highly relevant and grounded in a deep understanding of your target audience.
  • Maximise investment by using customer data to ensure that your content is promoted where specific audiences are most likely to see and click on it.
  • Support sales by identifying how to appeal to the interests, values and needs of particular audiences at important stages of the decision-making process.

We use a combination of social listening and machine learning tools to analyse and segment your target audience. We start by identifying your target audiences on social media and creating a bespoke audience panel.

We map connections between individuals to identify unique commonalities that link them together. By segmenting your audience in this way, we can pinpoint the most relevant channels, media, and influencers to target and engage each audience group.

Through analysing audience behaviour, we can help you to develop a more detailed view of your target audiences. We can provide insights into audience demographics and psychographics, including personality traits, values, and interests. This helps us to develop creative content and campaigns that resonate with prospective customers.

We use a combination of social listening and machine learning tools to analyse and segment your target audience. We start by identifying your target audiences on social media and creating a bespoke audience panel.

We map connections between individuals to identify unique commonalities that link them together. By segmenting your audience in this way, we can pinpoint the most relevant channels, media, and influencers to target and engage each audience group.

Through analysing audience behaviour, we can help you to develop a more detailed view of your target audiences. We can provide insights into audience demographics and psychographics, including personality traits, values, and interests. This helps us to develop creative content and campaigns that resonate with prospective customers.

FIND OUT MORE ABOUT OUR approach

Other Services

Other Services

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Buyer Personas

We help brands understand how to engage and influence buyers through gaining new insights into their unique needs and wants. Learn More.

Customer Journey Analysis

We help brands to create and optimise campaigns to grow sales by gaining insights into customers’ purchase drivers and barriers. Learn More.

Content Strategy

We help brands to drive growth by developing smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We help brands boost sales by creating relevant content and thought leadership that speaks to the needs of specific customers. Learn More.

Messaging & Positioning

We help brands increase sales by articulating what benefits they offer that others don’t, with audience-centric messaging and positioning. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Buyer Personas

We help brands understand how to engage and influence buyers through gaining new insights into their unique needs and wants. Learn More.

Customer Journey Analysis

We help brands to create and optimise campaigns to grow sales by gaining insights into customers’ purchase drivers and barriers. Learn More.

Content Strategy

We help brands to drive growth by developing smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We help brands boost sales by creating relevant content and thought leadership that speaks to the needs of specific customers. Learn More.

Messaging & Positioning

We help brands increase sales by articulating what benefits they offer that others don’t, with audience-centric messaging and positioning. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.