We use a combination of social listening and machine learning tools to analyse and segment your target audience. We start by identifying your target audiences on social media and creating a bespoke audience panel.
We map connections between individuals to identify unique commonalities that link them together. By segmenting your audience in this way, we can pinpoint the most relevant channels, media, and influencers to target and engage each audience group.
Through analysing audience behaviour, we can help you to develop a more detailed view of your target audiences. We can provide insights into audience demographics and psychographics, including personality traits, values, and interests. This helps us to develop creative content and campaigns that resonate with prospective customers.