Generating Leads at the Top of the Funnel

GBG asked us to come up with interesting content that would help attract and qualify leads at the top of the sales funnel.

We wrote a series of articles and marketing emails that explain how to onboard new customers, follow the rules, and avoid identity theft.

By researching and answering the most common questions prospects had, we got more of them to visit GBG’s website and respond to marketing emails.

Supporting Ethical Digital Businesses

Co-operatives UK asked us to review and refine the marketing and messaging for its UnFound accelerator programme so that more ethical digital businesses would take part.

We talked to people who had founded ethical start-ups to find out where they need help to grow and what they like about being in accelerator programmes.

This information changed how the accelerator programme was marketed to founders, which helped lead to a record number of applications.

Presenting Embedded Finance Opportunities

We helped Additiv carry out research to better understand some of the ways that financial institutions, online merchants, and other organisations around the world could use embedded finance solutions to satisfy consumer needs.

We surveyed people in seven countries to find out what financial products they use, why they use them, and what needs they have that aren’t being met when they buy things or manage their money and investments.

The study gave Additiv the evidence it needed to demonstrate the fast-growing consumer appetite for embedded financial services around the world.

Taking Action on Climate Change at COP26

We assisted Co-operatives UK in securing government support for co-operative businesses in reducing carbon emissions.

We looked into the steps co-ops are taking to reduce carbon emissions and the resources they need to go even further.

The “Race to Net Zero” research paper, which was presented at COP26, continues to influence UK policy demands

Targeting Young Professional Renters

Gravity Co-Living asked us to come up with a new strategy to reduce the cost of acquiring customers in London through digital advertising.

We looked at past campaigns and what competitors were doing to see what was working best in paid social, search, and display advertising.

We found ways to refine ad targeting, improve landing pages, and drastically lower cost per acquisition by focusing on quality traffic with high intent.

Helping the RAF Medical Services Recruit

Working with BFBS Creative, we helped the Royal Air Force understand how its employer brand and recruitment marketing are seen outside of the organisation so that it could make changes to attract more healthcare professionals.

We talked to medical students, practitioners, and RAF members to learn more about their career goals, the things that affect their career decisions, and what they want from potential employers.

We also looked into what potential recruits think about medical careers in the RAF and the armed forces in general in order to find recruitment opportunities and possible barriers.

Our recommendations will help the RAF reach out to more potential recruits and could change how the RAF tells potential recruits about opportunities in the medical services branch.