Helping the RAF Medical Services Recruit
Working with BFBS Creative, we helped the Royal Air Force understand how its employer brand and recruitment marketing are seen outside of the organisation so that it could make changes to attract more healthcare professionals.
We talked to medical students, practitioners, and RAF members to learn more about their career goals, the things that affect their career decisions, and what they want from potential employers.
We also looked into what potential recruits think about medical careers in the RAF and the armed forces in general in order to find recruitment opportunities and possible barriers.
Our recommendations will help the RAF reach out to more potential recruits and could change how the RAF tells potential recruits about opportunities in the medical services branch.