What is Share of Search?

Grow Your Share of Search in 2022

What is Share of Search?

Share of Search is a way of measuring brand visibility within organic search results. It allows brands to benchmark the percentage of relevant searches they feature in. It’s a great way to see how marketing drives searches for your brand and traffic to your website.

What is Share of Search?

Share of Search is a way of measuring brand visibility within organic search results. It allows brands to benchmark the percentage of relevant searches they feature in. It’s a great way to see how marketing drives searches for your brand and traffic to your website.

What is Share of Search?

Share of Search is a way of measuring brand visibility within organic search results. It allows brands to benchmark the percentage of relevant searches they feature in. It’s a great way to see how marketing drives searches for your brand and traffic to your website.

How to Measure Share of Search

Three popular approaches are used to calculate Share of Search in organic searches.

Branded Search

A comparison of searches for a brand name versus competitor brands.

Divide the number of average monthly searches for your brand by the total number of searches for competitor brands to find out your brand’s share.

Unbranded Search

A comparison of visibility in searches for a product or service category.

Use a sample of search terms relating to your products or services to find out what share of the top results link to your website versus your competitors.

Share of Clicks

An estimate of the potential share of traffic driven by organic searches.

Use average click-through rates for high-ranking search results (e.g. top 3) to estimate how much website traffic your unbranded search results drive.

How to Measure Share of Search

Three popular approaches are used to calculate Share of Search in organic searches.

Branded Search

A comparison of searches for a brand name versus competitor brands.

Divide the number of average monthly searches for your brand by the total number of searches for competitor brands to find out your brand’s share.

Unbranded Search

A comparison of visibility in searches for a product or service category.

Use a sample of search terms relating to your products or services to find out what share of the top results link to your website versus your competitors.

Share of Clicks

An estimate of the potential share of traffic driven by organic searches.

Use average click-through rates for high-ranking search results (e.g. top 3) to estimate how much website traffic your unbranded search results drive.

Grow Sales Using Share of Search

As well as measuring brand visibility, share of search provides an insight into potential obstacles to customer growth at all stages of the sales funnel.

At the top of the funnel, prospects are typically looking to find a solution to a problem they have or a way of achieving their goals. As buyers become more informed, searches tend to focus on specific solutions or vendors.

By grouping searches together, we are able to measure share of search at each stage of the customer journey. This helps identify potential issues. For instance, if you have a large share of search in the consideration stage, but a much smaller share in the decision-making stage, this could be impacting potential sales.

As well as measuring brand visibility, share of search provides an insight into potential obstacles to customer growth at all stages of the sales funnel.

At the top of the funnel, prospects are typically looking to find a solution to a problem they have or a way of achieving their goals. As buyers become more informed, searches tend to focus on specific solutions or vendors.

By grouping searches together, we are able to measure share of search at each stage of the customer journey. This helps identify potential issues. For instance, if you have a large share of search in the consideration stage, but a much smaller share in the decision-making stage, this could be impacting potential sales.

Grow Sales Using Share of Search

Request Your Free Share of Search Audit

As well as measuring brand visibility, share of search provides an insight into potential obstacles to customer growth at all stages of the sales funnel.

At the top of the funnel, prospects are typically looking to find a solution to a problem they have or a way of achieving their goals. As buyers become more informed, searches tend to focus on specific solutions or vendors.

By grouping searches together, we are able to measure share of search at each stage of the customer journey. This helps identify potential issues. For instance, if you have a large share of search in the consideration stage, but a much smaller share in the decision-making stage, this could be impacting potential sales.

Grow Sales Using Share of Search

How to Measure Share of Search

Three popular approaches are used to calculate Share of Search in organic searches.

Branded Search

A comparison of searches for a brand name versus competitor brands.

Divide the number of average monthly searches for your brand by the total number of searches for competitor brands to find out your brand’s share.

Unbranded Search

A comparison of visibility in searches for a product or service category.

Use a sample of search terms relating to your products or services to find out what share of the top results link to your website versus your competitors.

Share of Clicks

An estimate of the potential share of traffic driven by organic searches.

Use average click-through rates for high-ranking search results (e.g. top 3) to estimate how much website traffic your unbranded search results drive.