Matt Bell-Watson • 20 May 2020
Becoming a parent changes your priorities overnight. In my case, adopting our son led to soul searching and reflection. My mind wandered as I focused on spending time with my new family.
For the first time in more than a decade, my days weren’t filled with PowerPoints, emails and meetings. Instead, I was taking long walks through the woods and pushing swings at the park. As well as trying to convince a stubborn three-year-old to start using a potty.
Between building dens and working through an endless pile of washing, I found time to think and to read more. That led me to contemplate starting my own business, focusing on using my strengths and doing what I’m great at. It’s exciting to have an opportunity to use my knowledge and expertise to help businesses improve their communications by taking a more strategic and audience-centric approach.
The Thinking Brand’s Consultancy
Pandemics aside, businesses are grappling with complex challenges and difficult decisions every day. Some are struggling to find or define audiences, while others don’t know what to say when they do. Many are unable to put into words what sets them apart. While others baffle and bewilder prospects with incoherent messages. And now, in particular, businesses are looking for greater certainty.
At Priestley, we’re here to help. Our mission is to help businesses communicate smarter and grow faster by using data and insight to understand, engage and convert priority audiences.
We can help businesses to achieve measurable results through communications and make decisions with confidence. We can help to answer questions like what pain points are my customers facing? How can we increase engagement? And why aren’t my prospects converting?
What Makes Priestley Different
Effective communication starts with understanding your audience. As experts in research and strategy, we take an audience-centric approach to everything we do.
We uncover insights by making connections in data. We connect brands with audiences and we help audiences connect brands with value and values. We connect disparate things and ideas to solve problems creatively and we strive to help new talent break into an industry built on connections.
Our approach helps businesses to communicate smarter and grow faster. By understanding people as well as percentages, we can create audience-centric strategies that achieve measurable results.
Get In Touch With Priestley
If you’re looking to improve your communications, get in touch. We can help you to understand your priority audiences, create engaging campaigns and convert more leads. Check out our services today.