Buyer Personas

Using data-driven buyer personas as part of campaign planning is a clever way of ensuring that campaigns are consistent, relevant and engaging.

Buyer Personas

Using data-driven buyer personas as part of campaign planning is a clever way of ensuring that campaigns are consistent, relevant and engaging.

We profile your ideal customers so that campaigns are tailored to their unique needs and wants.

  • Increase engagement by providing the audience insight needed to show prospective buyers that you understand the difficulties they are facing.
  • Support sales by giving you the insight required to optimise content across the customer journey so that buyers’ expectations are met and exceeded.
  • Differentiate your proposition by ensuring that solutions to your buyers’ particular challenges and pain points are presented compellingly.

We profile your ideal customers so that campaigns are tailored to their unique needs and wants.

  • Increase engagement by providing the audience insight needed to show prospective buyers that you understand the difficulties they are facing.
  • Support sales by giving you the insight required to optimise content across the customer journey so that buyers’ expectations are met and exceeded.
  • Differentiate your proposition by ensuring that solutions to your buyers’ particular challenges and pain points are presented compellingly.

We create and validate personas using data and insight. We start with input from customer-facing stakeholders into your audiences’ needs and wants. We test and expand on these insights by recruiting and interviewing target customers to get to the heart of what matters most to them.

By involving the audience, we can ensure that your communications and brand positioning addresses the challenges, pain points and priorities that are most important to them.

By aligning your communications with specific personas, we can help you to engage and influence more customers at key stages of the sales funnel. Conveying the right message at the right time can make all the difference in a competitive market.

We create and validate personas using data and insight. We start with input from customer-facing stakeholders into your audiences’ needs and wants. We test and expand on these insights by recruiting and interviewing target customers to get to the heart of what matters most to them.

By involving the audience, we can ensure that your communications and brand positioning addresses the challenges, pain points and priorities that are most important to them.

By aligning your communications with specific personas, we can help you to engage and influence more customers at key stages of the sales funnel. Conveying the right message at the right time can make all the difference in a competitive market.

FIND OUT MORE ABOUT OUR approach

Other Services

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Audience Segmentation

We define and analyse customer groups so that campaigns can be targeted to specific audiences. Learn More.

Customer Journey Maps

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers. Learn More.

Messaging & Positioning

We help people understand what you’re selling and why they should buy from you. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn more.

Audience Segmentation

We define and analyse customer groups so that campaigns can be targeted to specific audiences. Learn More.

Customer Journey Maps

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers. Learn More.

Messaging & Positioning

We help people understand what you’re selling and why they should buy from you. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.