We create and validate personas using data and insight. We start with input from customer-facing stakeholders into your audiences’ needs and wants. We test and expand on these insights by recruiting and interviewing target customers to get to the heart of what matters most to them.
By involving the audience, we can ensure that your communications and brand positioning addresses the challenges, pain points and priorities that are most important to them.
By aligning your communications with specific personas, we can help you to engage and influence more customers at key stages of the sales funnel. Conveying the right message at the right time can make all the difference in a competitive market.