Unlike other agencies, we develop messaging and positioning grounded in a deeper understanding of audiences and competitors. This perspective ensures a greater degree of relevancy, stronger differentiation and more impactful communications.
We start by defining how your brand’s benefits and differentiators and those of your competitors are understood internally. We contrast this with the perceptions of your target audience. This helps us to identify and evaluate what is and isn’t resonating.
Working in partnership, we help to workshop, test and refine your brand’s messaging and positioning. By tailoring this to specific target audiences, we can help to ensure that all communications are relevant, differentiated and drive measurable results.