Messaging & Positioning

Understanding what customers value about your product or service, as well as your point of difference is critical in every market. Insight-led messaging and positioning can help to set your brand apart from the competition.

Messaging & Positioning

Understanding what customers value about your product or service, as well as your point of difference is critical in every market. Insight-led messaging and positioning can help to set your brand apart from the competition.

We help people understand what you’re selling and why they should buy from you.

  • Increase relevance by focusing your communications so that target audiences understand how you can help and why they should buy from your brand.
  • Stand out in the crowd by ensuring that your prospects understand why your product or service is better and different than the competition.
  • Strengthen brand recall through consistency. Ensure all communications convey your point of difference and value add for specific audiences.

We help people understand what you’re selling and why they should buy from you.

  • Increase relevance by focusing your communications so that target audiences understand how you can help and why they should buy from your brand.
  • Stand out in the crowd by ensuring that your prospects understand why your product or service is better and different than the competition.
  • Strengthen brand recall through consistency. Ensure all communications convey your point of difference and value add for specific audiences.

Unlike other agencies, we develop messaging and positioning grounded in a deeper understanding of audiences and competitors. This perspective ensures a greater degree of relevancy, stronger differentiation and more impactful communications.

We start by defining how your brand’s benefits and differentiators and those of your competitors are understood internally. We contrast this with the perceptions of your target audience. This helps us to identify and evaluate what is and isn’t resonating.

Working in partnership, we help to workshop, test and refine your brand’s messaging and positioning. By tailoring this to specific target audiences, we can help to ensure that all communications are relevant, differentiated and drive measurable results.

Unlike other agencies, we develop messaging and positioning grounded in a deeper understanding of audiences and competitors. This perspective ensures a greater degree of relevancy, stronger differentiation and more impactful communications.

We start by defining how your brand’s benefits and differentiators and those of your competitors are understood internally. We contrast this with the perceptions of your target audience. This helps us to identify and evaluate what is and isn’t resonating.

Working in partnership, we help to workshop, test and refine your brand’s messaging and positioning. By tailoring this to specific target audiences, we can help to ensure that all communications are relevant, differentiated and drive measurable results.

FIND OUT MORE ABOUT OUR approach

Other Services

Other Services

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Audience Segmentation

We define and analyse customer groups so that campaigns can be targeted to specific audiences. Learn More.

Buyer Personas

We profile your ideal customers so that campaigns are tailored to their unique needs and wants. Learn More.

Customer Journey Maps

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Audience Segmentation

We define and analyse customer groups so that campaigns can be targeted to specific audiences. Learn More.

Buyer Personas

We profile your ideal customers so that campaigns are tailored to their unique needs and wants. Learn More.

Customer Journey Maps

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.