Customer Journey Maps

Analysing customer behaviour can tell you a lot about what your audiences are thinking and feeling at critical stages of the customer journey.

Customer Journey Maps

Analysing customer behaviour can tell you a lot about what your audiences are thinking and feeling at critical stages of the customer journey.

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers.

  • Drive growth by pinpointing what motivates customers to buy and what turns them off. This insight can help to refine messaging and positioning.
  • Improve communications by evaluating past performance and testing the response to new campaigns and messages in real-time, before scaling up.
  • Enhance the customer experience by identifying what customers like or dislike about buying from your brand and using your product or service.

We align campaigns with customer behaviour by gaining insights into purchase drivers and barriers.

  • Drive growth by pinpointing what motivates customers to buy and what turns them off. This insight can help to refine messaging and positioning.
  • Improve communications by evaluating past performance and testing the response to new campaigns and messages in real-time, before scaling up.
  • Enhance the customer experience by identifying what customers like or dislike about buying from your brand and using your product or service.

We analyse online conversation about your brand, products or services throughout the customer journey. We start by identifying your priority target audiences on social media and creating a bespoke audience panel.

We group conversation into four key stages: consideration, purchase, experience and advocacy. This allows us to see what is influencing sales at each critical moment. By analysing conversation in this way, we can identify opportunities to remove barriers and drive purchases at every stage.

Through analysing conversations across the customer journey, we can help you to identify and act on opportunities to grow your business. We can help you to create campaigns and content targeted to your audience’s needs and wants at each stage.

We analyse online conversation about your brand, products or services throughout the customer journey. We start by identifying your priority target audiences on social media and creating a bespoke audience panel.

We group conversation into four key stages: consideration, purchase, experience and advocacy. This allows us to see what is influencing sales at each critical moment. By analysing conversation in this way, we can identify opportunities to remove barriers and drive purchases at every stage.

Through analysing conversations across the customer journey, we can help you to identify and act on opportunities to grow your business. We can help you to create campaigns and content targeted to your audience’s needs and wants at each stage.

FIND OUT MORE ABOUT OUR approach

Other Services

Other Services

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Audience Segmentation

We define and analyse customer groups so that campaigns can be targeted to specific audiences. Learn More.

Buyer Personas

We profile your ideal customers so that campaigns are tailored to their unique needs and wants. Learn More.

Messaging & Positioning

We help people understand what you’re selling and why they should buy from you. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Communicate Smarter and Grow Faster with Priestley.

We help businesses to use data and insight to understand, engage and convert priority audiences.

Find out how we can help.

Content Strategy

We develop smart strategies for creating and distributing content to priority audience groups. Learn More.

Content Marketing

We create engaging content and thought leadership that speaks to the needs of target customers. Learn More.

Audience Segmentation

We define and analyse customer groups so that campaigns can be targeted to specific audiences. Learn More.

Buyer Personas

We profile your ideal customers so that campaigns are tailored to their unique needs and wants. Learn More.

Messaging & Positioning

We help people understand what you’re selling and why they should buy from you. Learn More.

Communicate Smarter and Grow Faster with Priestley.

We help businesses drive growth with a more strategic approach to marketing and communications.

Find out how we can help.